Built around your workflow
Custom fields, dashboards and business rules that fit your operations, instead of forcing your team into a template.
01Explore — custom systems↗
WordPress & custom systems
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Code thatworks harder
I build WordPress websites and custom business systems around the way you work. Clean PHP, useful integrations and a backend your team can manage.
WordPressCustom development
PHP / OOPMaintainable architecture
Business systemsERP, POS & automation
CollaborationRemote worldwide
Technology stack
The tools behind the build
From WordPress and WooCommerce to custom APIs, dashboards and automation.
Backend
PHPPHP OOPMySQLWordPress REST APIWP_QueryCustom APIsAJAX
Frontend
HTML5CSS3SCSSJavaScriptjQueryBootstrapResponsive Design
WordPress
WordPressWooCommerceCustom ThemesChild ThemesCustom PluginsCustom Post TypesGutenbergElementorACFGravity FormsContact Form 7
Integrations
REST APIsPayment GatewaysSupplier APIsCRM IntegrationsCustom DashboardsAutomation
Performance
Core Web VitalsCachingDatabase OptimizationImage OptimizationAsset OptimizationTechnical SEO
Development built for real business
I’m Ihtesham, a WordPress developer working across frontend, PHP and custom backend systems. I turn business requirements into websites and tools that are straightforward to use and maintain.
Connected from day one
WooCommerce, payment gateways and supplier APIs working together, with useful logs and clear error handling.
02Fast where it matters
Thoughtful queries, lighter assets and responsive interfaces. Performance considered throughout development.
03Control after handover
Editable content, readable code and practical documentation, so routine updates never need a developer.
04A website should do more than look right. It should connect your tools, simplify your workflows and give your team control . I build the system behind the screen.
Built carefully. Built for you.
Custom WordPress development, business systems and integrations, with support beyond launch.
Business websites with editable content, structured data and purpose-built admin controls.
- Custom post types
- Content workflows
- Responsive templates
- Admin dashboards
- Forms and validation
- Technical SEO
A point-of-sale workflow shaped around products, transactions and the people running your business.
- Product catalogue
- Sales workflow
- Receipts
- Stock movements
- Staff permissions
- Reporting
Connected business modules that bring everyday operations into one manageable system.
- Workflow mapping
- Role-based access
- Inventory modules
- Purchase records
- Reporting dashboards
- Data exports
Custom plugins for the functionality your business needs, with secure admin controls and maintainable code.
- Plugin architecture
- WooCommerce extensions
- Admin settings
- REST endpoints
- Background jobs
- Logs and diagnostics
Custom themes that carry your approved design into WordPress without unnecessary builder dependencies.
- Design conversion
- Dynamic templates
- Child themes
- Native menus
- Responsive layouts
- Accessible interactions
Practical performance work across assets, database queries and caching, measured against your actual pages.
- Core Web Vitals review
- Asset loading
- Image optimization
- Query review
- Caching configuration
- Before-and-after testing
Stores built around your products, payment flow and fulfilment requirements.
- Product configuration
- Custom checkout
- Payment gateways
- Order workflows
- Inventory tools
- Store maintenance
Connect WordPress to supplier feeds, payment services and external systems with predictable data handling.
- REST APIs
- Supplier integrations
- Scheduled sync
- Field mapping
- Retries and logging
- Data validation
Development expertise. A broader perspective.
From building websites to supporting the content and campaigns around them, I bring connected skills to every project.
5+ years
Hands-on experience, from idea to launch.
I work with businesses to plan, design and develop websites and custom systems. My focus is clear communication, practical solutions and a smooth handover, with support for the tools and content that help your website work.
Discuss your project
01
WordPress & WooCommerce
Custom websites, themes, plugins and online stores built around your business needs.
02Custom Web Applications
PHP-based dashboards, business systems and API integrations that simplify everyday work.
03Shopify Store Development
Store setup, theme customization, product pages and shopping experiences designed for clarity.
04AI Video & Creative Content
AI-assisted product videos, visual concepts and social content shaped around your brand.
05Meta Ads & Campaign Support
Facebook and Instagram campaign setup, audience research and creative testing support.
06Product Research & Sourcing
Product hunting, competitor research and supplier comparison for practical eCommerce decisions.
Custom Dynamic WebsitesPOS SystemsERP SystemsWordPress Plugin DevelopmentWordPress Theme DevelopmentWordPress Speed OptimizationWooCommerce DevelopmentAPI & Business IntegrationsWordPress & WooCommerceCustom Web ApplicationsShopify Store DevelopmentAI Video & Creative ContentMeta Ads & Campaign SupportProduct Research & Sourcing
Selected work
Websites. Plugins. Working systems.
Selected websites, online stores and custom systems. Explore the project scope, implementation and features behind each build.
Selected projects
3 projects
More projects
3 projects
Recent builds
3 projects
What clients say after launch
Feedback shared by clients about their completed projects.
Ihtesham created a professional website that presents our business clearly. The organized layout, consistent branding, and straightforward navigation give visitors a clear introduction to our company and services.
Ahmad RazaBusiness Consultant · Ittehad Alliance
Ihtesham developed a professional property platform that is straightforward to manage. Visitors can explore listings easily, and the overall experience feels smooth, organized, and practical for everyone.
Ali RazaProperty Consultant · Ghani Estates
Ihtesham brought our perfume brand online with an elegant design. The website showcases our fragrances beautifully and offers a smooth shopping experience that suits our premium brand identity.
Hamza ShahbirFounder · Empirovita
Working with Ihteshamdev was a great experience. Our store is easy to manage, looks professional, and provides a smooth shopping experience. Everything was delivered professionally on time.
Mehran AzizOwner · Graceful.pk
Ihtesham understood our creative direction and delivered a clean agency website. The design presents our services clearly, feels smooth to navigate, and reflects our brand identity very well.
HamzaCreative Director · Dreptus
Our website combines modern design with clear branding. Ihtesham organized the services and portfolio thoughtfully, creating a professional experience that makes our agency easy to understand and explore.
NaveedOwner · Navco Marketing
Four steps, no surprises
Discovery
Understand business goals, existing tools, users and technical constraints. Agree on scope before development starts.
Architecture
Plan the data structure, permissions, WordPress components and integration boundaries.
Development
Build the frontend, backend and integrations in reviewable stages with clear progress updates.
Testing & Launch
Test core workflows, responsive layouts and access controls. Review performance, deploy and hand over documentation.